Just for the Super Bowl, he's selling an espresso bubble waffle, vanilla frozen custard and espresso sauce. The waffles come filled with a few suggested combinations - the Golazo is vanilla frozen custard with graham cracker, lemon curd, blueberry compote and whipped cream - or customers can design their own fillings from various ice creams, toppings and sauces, including one flavored like bubble gum. He marvels that after 30 years of cooking mainly Chinese food in restaurants and festivals, he's finding what feels like instant success selling ice cream and waffles. With minimal room for equipment, he first mulled selling sushi, then remembered the egg-waffle irons he'd bought in China and put in his basement, he said. He started selling bubble waffles after getting the concession contract at the Panther Arena. Yee has been a chef in Milwaukee since 1986, operating Chinese restaurants and, more recently, a Hawaiian-style restaurant called Kalua on Milwaukee's west side, then the Burg, a burger shop in Cedarburg, both defunct. They sell for $7 at the Panther Arena, but they'll be $10 at the Super Bowl. He Americanized the soft waffles, he said, by taking them over the top and filling them with ice cream and assorted toppings. He calls them bubble waffles because the rounded surface looks like bubble wrap. He operates his Bubble Waffle Shoppe at the UW-Milwaukee Panther Arena, selling Hong Kong-style egg waffles. "It's an experience I never imagined," Yee said. "That'll yield a lot of waffles - I don't know if it will be enough," said Yee, the only food vendor from Milwaukee at the big game.Ĭounting fans in seats, standing-room ticket-holders, the media and others, a crowd of 85,000 is expected at US Bank Stadium to see the Philadelphia Eagles vs. Restaurateur Albert Yee packed up his crew of 10, equipment and ingredients, including 2,000 pounds of flour and 60 dozen eggs, and left Friday morning for the Super Bowl in Minneapolis, where he'll sell his "bubble waffles." ![]() ![]() Watch Video: He’s taking his bubble waffle stand to the Super Bowl
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